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New Client Kick-Off Meeting (Marketing Agency) Template

If you want to keep this customer, you'll need to design an onboarding process that demonstrates you're the ideal agency. Use this template to do so.

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What’s inside this New Client Kick-Off Meeting (Marketing Agency) Template:

1 👋 Team introductions

Allow everyone on the line to say hello and explain their function. Because the project team consists of both your agency’s workforce and the client’s team, you should get to know each other better.

2 🚀 SMART goals

Turn your goals into SMART goals. Make them: Specific, Measurable, Attainable, Realistic, and Timebound.

3 👀 Plans for reaching goals

You can next start figuring out what methods you’ll use to achieve your objectives based on the goals you’ve set.

4 🤔 Client challenges

This will serve as a jumping-off point for a to-do list. Develop a keyword strategy if you want to improve organic traffic. Landing pages and thank you pages are necessary. Gather info from leads and clients.

5 📝 Project timeline

You’ll want to pick high-priority items that your team can start implementing right now based on the obstacles and goals. Set up an email nurturing campaign if the client has a large list of leads without qualification.

6 💡 Marketing overview

Discuss the company’s previous marketing efforts, as well as the successes and failures he witnessed. Recognize the client’s traditional and inbound marketing methods, problems implementing them, and any ROI.

7 ❗Roles & responsibilities

Who approves the work? If a billing issue arises, who should your agency contact? Who will create material and how often will it be produced? etc.

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