What’s inside this Social Media Campaign Kick-Off Meeting Template:

1🎯 Social media goals

Identify the goals that we want to achieve through social media that feed into business objectives.

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

2📌 Target audience

Who is your target audience? Identify their age, location, occupation, interests, etc.

3🤔 Competition

Learn about what your direct competitors are doing on social media, and conduct an analysis.

4❎ Social media audit

If we already have some social media accounts, what is working well? What is not working well? What can we do to improve?

5📲 Account set-up

Determine what social media networks we should use and set up our accounts. Think about graphics, branding, account names, etc.

6🗓 Content calendar

Create a posting schedule to determine when and how you will put out content.

7💬 Brainstorm

Brainstorm how we will create content for each social media network. What will each account look like and what purpose are they trying to serve?

8✅ Action items

What are the next steps?