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Social Media Campaign Kick-Off Meeting Template

Use this Social Media Campaign Kick-Off Meeting template to brainstorm with the marketing team what our social media strategy looks like.

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What’s inside this Social Media Campaign Kick-Off Meeting Template:

1🎯 Social media goals

Identify the goals that we want to achieve through social media that feed into business objectives.

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

2📌 Target audience

Who is your target audience? Identify their age, location, occupation, interests, etc.

3🤔 Competition

Learn about what your direct competitors are doing on social media, and conduct an analysis.

4❎ Social media audit

If we already have some social media accounts, what is working well? What is not working well? What can we do to improve?

5📲 Account set-up

Determine what social media networks we should use and set up our accounts. Think about graphics, branding, account names, etc.

6🗓 Content calendar

Create a posting schedule to determine when and how you will put out content.

7💬 Brainstorm

Brainstorm how we will create content for each social media network. What will each account look like and what purpose are they trying to serve?

8✅ Action items

What are the next steps?

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About the author

Hootsuite

  • Brittany Forsyth
    Former Chief Talent Officer, Shopify

    Fellow has been a game changer for us. I love how lightweight and easy it is to use. It intuitively builds into my day-to-day rhythm, and the natural flow of Shopify, making it so much simpler to have valuable conversations.”

  • John Gleeson
    VP of Customer Success, Motive

    “I've never seen an app spread so quickly. Within a few weeks, there were hundreds of people using Fellow to follow up on the action items that inevitably come out of every meeting. It's been a game-changer for our team.”

  • Sabrina Leblanc
    Director of Sales, SurveyMonkey

    “Fellow has increased my productivity and has resulted in more collaborative 1:1s & team meetings. My team loves capturing their own agenda items. Getting prompted to add talking points is super handy when jumping from one meeting to the next.”

  • Liam Martin
    Co-founder, Time Doctor

    “Fellow has completely changed the way we manage meetings at Time Doctor. With 100+ people in 32 different countries, Fellow was one of the tools that took our remote meetings from confusion to clarity.

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