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Strategic Marketing Plan Template

This template can help shape your marketing strategy by either informing your research process or guiding your brainstorming sessions.

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  • Pick a template

    Save time with a pre-built template complete with recommended talking points to get you started

  • Customize it

    In Fellow, customize headers, talking points, and more before using it in your next meeting

  • Bring it to life

    Use the template in real-time with your meeting attendees to collaborate on meeting notes

What’s inside this Strategic Marketing Plan Template:

1Target Audience

Review different aspects of your target audience.

  • Characteristics / Persona
  • Spending Habits
  • Relationship to Product
  • Watering holes

2 Product

Review different aspects of your product.

  • Value proposition
  • Credibility
  • Creative Outlook
  • Keywords

3Strategy and Objectives

Review the goal statement and formulate relevant tasks.

  • Goal Statement
  • Task 1
  • Task 2
  • Task 3


What are the projected costs?


What is the projected timeline for today, for one week and for one month?

6Action Items

What came out of this meeting? What are your next steps?


Anything else to write down?

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