What’s inside this Weekly Marketing Strategy and Projects Review Template:
1 Revenue Metrics
Review the MRR/ARR and churn metrics. Discuss the growth trajectory and seasonality trends.
2 Funnel Metrics
Check the number of total and qualified leads for the past and ongoing week.
Review the TOFU metrics (total number of unique users who visited the main page, blog, etc).
4 Paid Acquisition Metrics
Check-in on the performance of paid acquisition campaigns (Google, Facebook, and Twitter ads).
5 Content Marketing: New Items
Review the content team’s work and discuss the objectives for this and the following weeks.
6 SEO: New Items
Discuss the ongoing SEO projects.
7 Paid Acquisition: New Items
Discuss the priorities for the paid acquisition campaigns and possible ways to improve their performance.
8 Partnerships: New Items
Check-in on the status of the ongoing and new partnerships.
Discuss any costs, expenses, team members taking leave, etc.