From Brainstorm to Brand Wins: Why an AI Meeting Assistant Is a Marketing Team’s Secret Advantage

As a marketer, AI is hardly something new for you. A McKinsey survey from 2024 found marketers are among the most significant adopters of AI at work. Odds are you’re already using AI tools to do everything from generating ideas, to keyword research, to creating visuals for social media, to assisting with video editing.

In fact, according to SurveyMonkey, 88% of marketers rely on AI in their current jobs and, for 48% of marketing teams, increasing AI adoption is a top goal for 2024.

Marketers sit at a unique crossroads within organizations. They must be able to gather insights from customer-facing teams, share market insights with product managers, and turn all that into messaging that resonates with the right audience. Marketing is also a multidisciplinary team, requiring attention spent on everything from content, to email campaigns, to performance marketing and ads.

That adds up to to a lot of moving parts that need to be corralled into an efficient process. That’s where an AI meeting assistant comes in. An AI meeting assistant is the ideal tool to keep marketing teams organized, aligned, and pushing toward winning campaigns.

Read on to see how an AI meeting assistant can help your marketing team confidently coordinate campaigns, centralize customer insights, and stay accountable and aligned with marketing stakeholders.

1. Have the freedom to brainstorm

Great marketing campaigns often start by throwing around ideas to see what sticks. A good brainstorming session is a key part of a marketing team’s workflow, but that doesn’t mean those sessions are always productive.

When ideas are flying fast and furious, it’s all too easy to miss even a brilliant one. That’s why having a brainstorming session with an AI note taker in attendance is ideal.

With Fellow, for example, an AI assistant is available to invite to brainstorming sessions. While there, the assistant records the entire session and, after, provides a summary, transcript, action items, and decisions. That leaves your team free to bounce ideas around while AI takes care of note taking. And, if you decide on a particular direction, the assistant will automatically know and take note.

This holds true for every stage of a campaign or major brand project. Having an AI assistant, like Fellow, takes away the heavy lifting of taking notes and creates a record of everything discussed. That means always having a paper trail of every step along the way, so nothing gets lost.

2. Access centralized customer insights

Understanding your customers is what underpins everything a marketing team does. However, marketers aren’t always the team that has the most direct access to customers. Rather, your sales and customer success teams spend the most time on customer-facing calls.

The problem is that there can often be silos between departments at an organization, so essential information isn’t shared as readily as it should be. For example, if a customer success manager gains a great insight from a customer call, how do you make sure marketing can benefit from that?

Once again, an AI assistant can save the day. Specifically, an AI assistant that not only records meetings but places them into a central, shareable library.

Every time Fellow attends a meeting, whether external or internal, the recording and recap are placed in your recordings library. The call’s host can decide who within the organization is able to view it and even create channels to share specific calls. For example, sales could create a “customer insights” channel just for sharing with the marketing team.

Even better, all those recorded meetings can be cut into savable clips, so you’re only sharing the most important moments.

This ability to easily consume customer insights breaks down those silos and allows marketing teams to work more closely with their sales, customer success, and product colleagues.

3. Coordinate campaigns with confidence

Marketing campaigns can be complex with many moving parts to keep track of, and once again, this is where an AI note taker like Fellow shines.

First, Fellow integrates with more than 50 other apps, including project management tools like Monday, Trello, Asana, Jira, Linear, and ClickUp.

That means that no matter how your team prefers to keep track of campaigns, meeting action items from Fellow can be pushed to your project management tool for full visibility. Similarly, tickets from project management tools can be synchronized with Fellow as talking points for your project check-in.

As a marketer, you know that every campaign comes with a series of recurring check-in meetings. With Fellow, having those sessions recorded and summarized means nothing gets lost. Plus, before each meeting, Fellow provides an AI-powered pre-meeting brief that summarizes key takeaways from the last meeting, so you know exactly what to follow up on at the next check-in.

Lastly, for every campaign check-in meeting, you can choose from Fellow’s library of marketing meeting agenda templates. This provides a framework to keep everyone updated on how you’re tracking toward your goals in a format that works best for your team.

4. Align with your marketing partners

Marketers often work closely with external partners, whether that’s an agency or an influencer. The challenge here is to juggle all those relationships and deliver on promises to each agency, influencer, or partner. However, an AI note taker also acts as a great assistant for these external meetings.

After these meetings, all attendees receive the post-meeting recap, so your external partners have all the same information you do. For an influencer or agency, they can always refer back to that recap for the context they need to move forward.

You can also take advantage of Ask Copilot, Fellow’s built-in conversational AI chatbot. For example, you could ask:

• “Write a follow-up email for the meeting I just had with the agency”
• “What was decided in my last meeting with (name)?”
• “Remind me what tasks I have to complete before my next meeting with (name)”

Instead of a series of Google Docs or sticky notes, Fellow keeps all your meeting information safe and accessible in one place.

An essential AI tool for marketing teams

With so many AI tools available to marketers, it’s fair to be skeptical about adding another. However, an AI note taker is now an essential tool for marketers who need to stay organized and move fast.

An AI note taker does so much more than solve a single pain point or take care of a single task — it’s a companion tool your team will use throughout their entire workflow.

Try an AI note taker for yourself and see how it can transform how your marketing team gets work done. Get started with Fellow.