With the rise of artificial intelligence, we’ve seen a wave of tools created for sales teams to work more efficiently.

These AI tools can assist with every step of the sales workflow — from researching promising prospects, to writing compelling cold emails, to acting as a personal AI meeting assistant during sales calls.

With all the AI tools now available, it can be difficult to figure out which ones are worth sales reps’ time. We’ve put together a list of 20 top AI sales tools that all have unique features, including some personal favorites of Fellow’s own sales team. We’ll also go over what you should consider when looking for new AI tools for sales.

What to look for in AI sales tools

The availability of AI sales tools isn’t a barrier anymore — there’s an overabundance of tools now available promising to address even the most minute details of the sales process.

The challenge isn’t being able to find AI sales tools, it’s picking the right ones. The word you should keep in mind is this: consolidation.

In our webinar for sales directors and managers, Charlie Bahamonde, Fellow’s Director of Sales, said that sales leaders are “not looking for a specific tool to solve a minor problem within a team, but looking for a tool that solves multiple problems across multiple teams or even an entire organization.”

HubSpot’s State of Sales report found that 45% of sales professionals are overwhelmed by the amount of tools in their tech stack. As well, “more than one in four say if their company reduced the number of tools they use, it would make them more efficient, they would spend more time selling, and have higher quality data."

Rather than creating an unmanageable tech stack, the goal is to strategically adopt AI sales software that actually reduces the number of tools being used by your sales team. Otherwise, it should be a tool that solves a consistent pain point that your other tools are not able to address. Keep that in mind while reading our list of the top AI sales tools.

16 top AI sales tools (tested and approved by Sales teams)

These AI sales tools are all great options for your sales team’s workflow, from AI note taking, to lead generation, to tools that support the full sales cycle. Read about why each of these AI sales tools can enhance your tech stack.

1. Fellow

Fellow is an AI note taker that assists sales reps before, during, and after sales calls.

Be prepared for every sales calls with collaborative agendas that include AI topic suggestions. As well, know all the details about your prospects with details from your CRM and pre-meeting briefs that include details on both attendees and notes from your last meeting.

During calls, Fellow’s Copilot takes care of meeting recordings, transcriptions, and notes so sales reps can focus on the discussion.

Afterwards, Fellow sends a post-meeting recap to all attendees and uses AI for field-level suggestions for your CRM. You can also use Ask Copilot to write a follow-up email and use your recording library to share recordings and clips within the sales team or with other stakeholders.

Fellow is also an org-wide solution, so both sales teams and other departments can use the same AI note-taking tool, keeping everyone in the same AI-powered platform.

Learn more about Fellow for Sales teams.

Best for:

• Consolidating your conversational intelligence and call recording tools into one org-wide AI meeting assistant and note taker

• Reducing time spent on administrative tasks such as meeting prep and CRM updates

• Saving and sharing clips for one-on-one sales coaching

• Centralizing customer insights for the sales team and other teams in the company

Key features:

• AI note-taking, recording, summaries, and transcriptions

• Supports both internal and external meetings

• AI action items

• Ask Copilot AI chat bot

• Salesforce and HubSpot integrations

• Pre-meeting briefs and post-meeting recaps

• Attendee briefs

• Recording library and ability to create video clips

• Collaborative meeting agendas and large template library

• Administrative-level controls and permissions

• Meeting analytics

Learn more about Fellow’s pricing plans.

2. HubSpot Breeze

You probably already know and use HubSpot — it’s a standard addition to many tech stacks. What’s new is Breeze, HubSpot’s AI that enhances the rest of the platform. Breeze Agents help automate workflows, while the Breeze Copilot acts as an AI assistant.

Best for:

• Organizations already using HubSpot’s other tools

• Sales teams with high volume and long sales cycles

Key features:

• Content creation

• Social media analysis

• Prospecting

• Customer agent

• Conversational AI

• Data enrichment

3. Vidyard

Vidyard is a platform that allows sales teams to create and share videos to assist in their prospecting. It leverages AI to assist in video creation, such as automated captions, overlays, and editing, as well as to track watching behavior and analyze impact.

“Vidyard helps me communicate with customers in a more effective way. Instead of a long email, I can send a 30-second video. This saves me a ton a time and helps my customers,” says Matt Mayer, an Account Executive at Fellow.

Best for:

• Sales teams looking to add video content to their process without needing high technical skill

• Sales teams that want to add a more personalized touch to their messaging

Key features:

• Simplified video creation, including screen and webcam recording

• Video hosting

• Engagement metrics

• CRM and email integration

• Video personalization

• Permissioning and password features

4. Conversica

Conversica users conversational AI to act like an extra member of your sales team. It gets to know your product and then can have personalized conversations with prospects on your behalf. One review on G2 said this app “is great to help establish another form of contact and gather information that was not initially submitted to help with the sale!”

Best for:

• Sales teams with large volume demands

Key features:

• Train the AI on your brand

• Natural conversational AI

• Prospect validation

• Scale outbound activities

5. Clari

Clari is an AI sales tool built for revenue operations and forecasting. Sales teams can use it to make data-driven decisions based on AI insights with the ability to identify opportunities as well as gaps. One key use case for the tool is taking a closer look at individual deals to understand their status and opportunity score.

Best for:

• Sales team with complex deals

• Collaboration between sales and rev ops

• Sales managers who want visibility into deals

Key features:

• AI predictive forecasting

• Revenue intelligence and deal health insights

• Deal inspection

• Data syncing

• Coaching tools

• Risk detection and opportunity scoring

6. Salesforce Einstein

Salesforce’s Einstein AI is integrated across the CRM to enhance its suite of sales tools. It allows sales teams to make data-driven decisions with predictive analytics, lead scoring, automated insights, and other features. Einstein also acts as an AI chatbot, like having a ChatGPT for your own Salesforce data.

Best for:

• Sales teams already using Salesforce

• Those looking for automated insights into their existing data

Key features:

• Both customers and sales reps can chat directly with Einstein

• Customize an Einstein Copilot for your organization

• Generate emails based on customer data

• Use predictions to guide deals

• Trend identification and analysis

• Conversational intelligence

7. People.ai

People.ai gathers all of your sales team’s touchpoints to analyze and enrich them in your CRM. Then, generative AI allows reps to get a full picture of their prospects. Those insights can then be turned into action to enhance everyone's work on go-to-market teams.

Best for:

• Collaboration across GTM

• Sales teams looking for assistance in prioritizing leads

• Data-driven organizations

Key features:

• Create a data foundation

• Automate revenue activities

• Generative AI integrated into CRM

• Team performance insights for coaching

8. Seamless.ai

With Seamless.ai, you can quickly find the contact info you need to reach new prospects, including email addresses and phone numbers. This app uses AI to research customers and companies and build an actionable contacts list.

Best for:

• Assistance with lead generation

Key features:

• Lead research

• Contact data enrichment

• Buyer intent insights

• Track job changes at target organizations

9. Lavender

Lavender is an email intelligence platform, using AI to generate emails and templates. Use it as a complementary app to your CRM and use the data insights to measure the impact of more personalized emails.

Best for:

• Email assistance

Key features:

• Email and template scores

• Email writing assistance

• Email personalization

• Data insights

10. Grammarly

Grammarly uses AI to edit your writing in real-time and offer corrections. Beyond just line edits, it can reword your writing to sound more polished and professional. Even as an experienced writer, Grammarly catches mistakes I miss.

Best for:

• Sales reps who want to feel more confident with written communications

Key features:

• Tone detection and correction

• Grammar, spelling, and punctuation correction

• Rewrite text

• Custom company branding settings

11. Seismic

Seismic is an AI sales enablement platform that assists with both sales content creation and ongoing coaching and metrics. Deliver unique materials such as interactive content to your customers and then see data-backed insights.

Best for:

• Sales reps who want to enhance their pitches

Key features:

• Sales content creation and customization

• CRM integration

• Central hub for sales content

• Automated content recommendations

12. Warmer.ai

Warmer.ai is an AI email writing assistant to quickly craft personalized emails for customers. Unlike other email assistants, the unique feature here is that Warmer.ai automatically researches your prospect and includes information that you’d otherwise have to hunt down youreslf, saving time.

Best for:

• Reps struggling to write personalized emails in a fast-paced environment=

Key features:

• Automated email personalization

• Objective selection

13. Leadfeeder

Leadfeeder is a B2B lead generator that identifies the companies already visiting your website so you can turn them into customers. It takes some of the guesswork out of finding new leads by finding the people already coming to you.

Best for:

• Finding new leads

Key features:

• Turn anonymous website visits into actionable insights

• Visitor behavior insights

• CRM integrations

14. Outreach.io

This is a sales outreach tool that helps manage deals as well as create action plans. One five-star review on G2 said “Outreach gives you the ability to connect with so many prospects at the same time in many different ways. It is full of intergrations and abilities to make that day to day grind that much easier.”

Best for:

• Large sales teams who rely on outreach activity

Key features:

• Sales engagement

• Deal management

• Forecasting

• Rep coaching

• Deal insights

15. Aviso AI

Aviso is an end-to-end AI revenue platform that promises to save reps 15 to 20 hours each week of admin time. It offers guidance for every revenue activity with predictive analytics and sales forecasting.

Best for:

• Leaders and managers to track performance

Key features:

• AI sales forecasting

• Pipeline visibility

• Relationship and conversation intelligence

• RevOps insights

• Marketing intelligence

16. Distribute.so

Distribute is known by sales professionals as a digital sales room. This tool allows account executives to create personalized, interactive sites to engage prospects with business cases, proposals, and follow-ups from their sales calls. Instead of bombarding prospects with emails and resources, Distribute brings everything a prospect needs into one interactive shared site that the customer can access any time. Think of it as a wiki for your prospects!

Best for:

• Account executives looking for a central place to share case studies, proposals, and resources with their prospects.

Key features:

• Sales proposals

• Executive summaries

• Mutual action plans

• Business cases

• Personalized demos

• Account plans

Create a lean but powerful tech stack

As you can see, there are a myriad of options for AI sales tools. Sales teams can choose from AI sales software that can address a particular pain point, or enhance the entire sales cycle.

When choosing new AI sales tools, always consider:

• Which sales tools can be consolidated

• Which blockers need a tooling solution

• What admin tasks could be automated with AI

• What your sales reps have asked for support with

The goal isn’t to onboard every tool available but to carefully choose the ones that will push your sales team closer to their goals.

For instance, the sales team at Fellow has a relatively small tech tack, using a mix of HubSpot, Fellow, and VidyardYou don’t have to choose all 16 tools on this list but those that work best for your team.