The customer: Meet Jimdo
Jimdo is a website builder made for those with little to no technical or web design experience, enabling their users to build their websites effortlessly.
Nicola is the Chief Product Officer at Jimdo, responsible for shipping products to the market and understanding what is worth building for customers and the business.
Before Jimdo, Nicola was the Chief Product Officer at Global Fashion Group.
We met Nicola when he brought Fellow to improve the meeting culture at Global Fashion Group, and followed him along when he switched companies and decided to bring Fellow with him!
The challenge: Going from structured meetings in Fellow to nothing
When Nicola joined Jimdo, he had been so used to managing all of his meetings in Fellow, that he felt like he was starting from scratch…
So we asked Nicola, what made you want to bring Fellow from one company to the other?
Due to Nicola’s familiarity running meetings in Fellow at his last company, he noticed how unproductive meetings could be when teams don’t properly think about meetings in advance.
When people aren’t prepared for the meeting ahead of time, it’s hard to understand what’s important to talk about on the fly.
The difficulty surrounding meetings usually stems from teams and organizations being uneducated about running productive meetings and the benefits effective meetings have on the business.
This is where Nicola stepped in and told the executive team at Jimdo about Fellow – the meeting management tool that helped his team be more productive at his previous company.
Encouraging the company to adopt Fellow
When bringing a new tool into the organization to help manage something as important as meetings, it’s important to ensure adoption from all team members.
So we asked Nicola, how has Jimdo been able to encourage teams across the organization to adopt Fellow?
When it comes to implementing change management at a big company, leading by example is highly effective. Nicola provided a great analogy by explaining that:
Simply put, when the executives start running every meeting in Fellow, more people will pick up on it and see the benefits.
Nicola also explains that
The solution: A place for everyone to track meeting takeaways and notes
The first thing that Nicola mentioned when we asked him, “How has Fellow helped teams across the organization?” was: simply having a place to store everything meeting-related.
Fellow connects directly to your Google or Microsoft calendar and adds a collaborative agenda to every meeting. This means that you can add important topics to the agenda before the meeting starts that all the attendees can see and add to.
When the meeting starts, you never have to sit around thinking about what to discuss—becoming more thoughtful about meetings results in more efficient conversations and outcomes.
Speaking of outcomes, Nicola insists that having productive meetings in Fellow keeps him more on track, prepared and organized for the work ahead.
When you start to track action items during meetings, you and your team become more accountable once the meeting ends. Meetings that end with a purpose move work forward and change the landscape for how teams collaborate together.
One last feature that Nicola finds saves his team time is templates.
