For many customer-facing teams and leaders, it’s hard to imagine a workday without HubSpot.

This customer relationship management (CRM) platform helps customer-facing teams track vital data to optimize sales and retention. It’s a go-to source of truth and keeping it accurate is a top priority.

As useful as HubSpot is, it’s made even more useful thanks to AI tools that integrate with the platform. There are now a large variety of AI-powered tools with built-in syncing to HubSpot, making sure your tech stack works better together. These tools run the gamut from AI meeting assistants, to marketing asset tools, to data enrichment.

What these tools tend to have in common is that they help keep HubSpot updated, organized, and as detailed as possible. In the end, that supports your CRM hygiene and productivity.

Here, we’ll take a look at 14 of the best AI tools with HubSpot integrations across a spectrum of uses.

14 top AI integrations for HubSpot

1. Fellow

Fellow is an AI meeting assistant and note taker that records, transcribes, and summarizes your meetings.

Fellow displays information from HubSpot during customer calls, so you always have the right information where you need it. After calls, Fellow syncs your notes to HubSpot, including AI suggestions for fields. That improves CRM hygiene because you no longer have to manually update HubSpot.

Later, handoff from sales to CS is a breeze because all of your calls and meeting notes with a given customer are stored within your shared meeting library.

Fellow supports meetings before calls with pre-meeting briefs and agendas, as well as after the call with automated recaps.

Best for: Keeping calls with customers organized and documented.

Key features

• AI call summaries alongside a video recording and accurate transcription

• Format summaries in popular sales frameworks like MEDIC

• Meeting agendas with templates to prepare for every call

• Ask Fellow — like ChatGPT for your meetings

• Generate customized follow-up emails

• Trackable action items

• Shared org-wide recording library with permissions settings

• Best-in-class security and privacy measures

• 50+ integrations including HubSpot, Salesforce, Linear, and more

• Support for 99+ languages

Pricing

Free plan available and paid plans starting at $7 per month per user. HubSpot AI sync starts with the Enterprise plan at $25 per month per user.

Try Fellow for free

2. Clay

Clay is a data enrichment tool that takes what you already know and adds details from premium sources. Then, Clay lets you act on that fresh data with automated workflows. Overall it ensures your CRM hygiene is squeaky clean so it’s able to serve as a single source of truth.

Best for: Sales teams looking to improve their data’s usefulness and accuracy, which in turn improves prospecting.

Key features

• Auto-update HubSpot with data enrichment and formatting

• Account and lead scoring

• Track job changes and hiring updates

• Automate outbound messaging

Pricing

Try for free and then paid plans start at $134 per month for 24,000 credits. Plans scale up from there all the way to custom enterprise pricing.

3. Instantly

Instantly uses AI to automate and optimize email outreach by finding warm leads and scaling email campaigns. It integrates with HubSpot to sync contact details and track engagement automatically.

Best for: Outbound sales campaigns.

Key features

• Use AI to build hyper-targeted contact lists

• Email setup and unlimited inboxes

• Enrich and personalize leads with AI prompts

• B2B database with over 160 million contacts

Pricing

Plans range from $30 to $286 per month, with custom pricing available for enterprise plans.

4. Pocus

Pocus plugs into your HubSpot data and uses AI to find opportunities. Rather than manually looking for which accounts to focus on, this AI agent lets you know the best time to strike. All of that means ensuring more of your sales reps’ time is spent productively.

Best for: Revenue teams with a lot of data looking to improve efficiency.

Key features

• Identify and prioritize prospects

• Data Enrichment

• Usage and web visits insights

• Find warm outbound opportunities

Pricing

Must book a demo.

5. Zapier

Zapier connects your HubSpot data to thousands of other apps, allowing you to create automations without needing to know any code. That means using AI to take care of tedious tasks, freeing teams up to focus on what really converts.

Best for: Any team with tasks that would be better automated.

Key features

• Integrates with many tools, not just HubSpot

• 7,000+ integrations

• AI chatbots to answer questions

• Build tables with your data

Pricing

Free plan includes 100 automations per month and paid plans start at $19.99 per month. Enterprise pricing is custom.

6. Vidyard

Vidyard helps sales teams create personalized video for prospects using AI at scale. When paired with HubSpot, you can add video messages to inbound campaign efforts and then track their efficacy.

Best for: Sales teams who want to leverage video content.

Key features

• Video performance and engagement analytics

• Automated personalization

• Generate full videos with AI avatars

• Automate next steps once your videos land

Pricing

Free to start and paid plans start at $59 per user per month with custom plans available.

7. Monday.com

Monday.com is a Work Operating System (Work OS) that helps teams run projects and optimize workflows. It integrates with HubSpot to align your whole organization on work involving customers and keep your processes in one place.

Best for: Teams needing project management with a HubSpot integration.

Key features

• AI workflow automation

• Intuitive project tracking

• Create dashboards for any workflow, such as sales pipelines

• At-scale email and tracking

Pricing

Free plan for two seats with paid plans starting at $9 per seat per month and ranging to custom enterprise plans.

8. Arrows

Replace “next steps” email chains with dedicated and centralized pages that track your meetings, onboarding, and communications. Both you and your prospect can all the info about your interactions in one place, integrated with HubSpot data.

Best for: Customer-facing teams working together to onboard new customers.

Key features

• Collaborative pages for each customer

• Analyzes HubSpot data using AI to optimize your sales pages

• Create sales pages that reflect each customer’s branding

• Guided onboarding progression

Pricing

A 7-day free trial, and then paid plans start at $500 per month.

9. Forwrd.ai

Quickly build AI models for your accounts to access lead scoring, churn prediction, and other analysis. Sync it with HubSpot to build upon your existing customer data.

Best for: Teams looking for AI-driven sales intelligence.

Key features

• Data analysis and prediction

• AI sales forecasting

• Lead prioritization

• Sync insights with your other processes

Pricing

Must book a demo.

10. Apollo AI

Apollo is an end-to-end sales platform. It takes your HubSpot data and enriches it, then helps grow your business with GTM tool integrations, email and call features, and AI to personalize and optimize.

Best for: Teams looking for a one-stop sales solution.

Key features

• Email outreach automation and personalization

• Contact data enrichment

• AI lead scoring

• AI call assistance

Pricing

Free plan available and paid plans start at $49 per user per month.

11. Outreach.io

Outreach.io is an all-in-one platform for sales and CS team members. Using your HubSpot data, it can help manage deals and customers from start to finish, on one platform.

Best for: Customer-facing teams looking for one comprehensive tool.

Key features

• Sales forecasting

• Conversational intelligence

• Rep coaching

• AI deal inspection

Pricing

Pricing by request.

12. Seventh Sense

Rather than just sending mass emails, Seventh Sense is an email marketing tool to optimize sends and analyze the results. Using HubSpot data, it determines the best time to reach out to your contacts.

Best for: Teams that want more efficient email campaigns.

Key features

• AI email optimization

• Automated engagement tracking

• Detailed campaign insights

• Email personalization

Pricing

Plans start at $80 per month.

13. Chili Piper

Chili Piper is a scheduling and chat tool that helps teams qualify and book meetings with prospects. It can automatically update HubSpot records, ensuring that meeting details are logged.

Best for: Sales teams that want to streamline appointment booking and improve conversion rates.

Key features

• Lead qualification and routing

• Meeting scheduling within HubSpot

• Calendar integration

• Contact form and phone call options

Pricing

There are two plans, Concierge and Handoff that start at $30 per user per month plus a platform fee.

14. HubSpot Breeze

Finally, HubSpot has its own built-in suite of AI solutions called Breeze. It’s an AI assistant designed to help with everything from tasks to automations to data enrichment.

Best for: Existing HubSpot users looking for built-in AI automation.

Key features

• AI agents to automate tasks

• Data enrichment with Breeze Intelligence

• Breeze Copilot gen AI assistant

• Buyer intent intelligence

Pricing

HubSpot has many plan options starting at $20 per month per seat.

Make HubSpot even more powerful with AI tools

No matter what you’re doing in HubSpot, there’s likely an AI tool that can enhance the process.

What’s true across all customer-facing teams is that your meeting with prospects and customers are your primary source of information that needs to get into HubSpot. That’s why Fellow is our top pick for AI tools that integrate with HubSpot. All teams can benefit from Fellow’s HubSpot automations that capture and organize meeting insights, ensuring that nothing falls through the cracks.

Try Fellow for free.