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For many customer-facing teams and leaders, it’s hard to imagine a workday without HubSpot.
This customer relationship management (CRM) platform helps customer-facing teams track vital data to optimize sales and retention. It’s a go-to source of truth and keeping it accurate is a top priority.
As useful as HubSpot is, it’s made even more useful thanks to AI tools that integrate with the platform. There are now a large variety of AI-powered tools with built-in syncing to HubSpot, making sure your tech stack works better together. These tools run the gamut from AI meeting assistants, to marketing asset tools, to data enrichment.
What these tools tend to have in common is that they help keep HubSpot updated, organized, and as detailed as possible. In the end, that supports your CRM hygiene and productivity.
Here, we’ll take a look at 14 of the best AI tools with HubSpot integrations across a spectrum of uses.
14 top AI integrations for HubSpot
1. Fellow
Fellow is an AI meeting assistant and note taker that records, transcribes, and summarizes your meetings.
Fellow displays information from HubSpot during customer calls, so you always have the right information where you need it. After calls, Fellow syncs your notes to HubSpot, including AI suggestions for fields. That improves CRM hygiene because you no longer have to manually update HubSpot.

Later, handoff from sales to CS is a breeze because all of your calls and meeting notes with a given customer are stored within your shared meeting library.
Fellow supports meetings before calls with pre-meeting briefs and agendas, as well as after the call with automated recaps.
Best for: Keeping calls with customers organized and documented.
Key features
AI call summaries alongside a video recording and accurate transcription
Format summaries in popular sales frameworks like MEDIC
Meeting agendas with templates to prepare for every call
Ask Fellow — like ChatGPT for your meetings
Generate customized follow-up emails
Trackable action items
Shared org-wide recording library with permissions settings
Best-in-class security and privacy measures
50+ integrations including HubSpot, Salesforce, Linear, and more
Support for 99+ languages
Pricing
Free plan available and paid plans starting at $7 per month per user. HubSpot AI sync starts with the Enterprise plan at $25 per month per user.
2. Clay
Clay is a data enrichment tool that takes what you already know and adds details from premium sources. Then, Clay lets you act on that fresh data with automated workflows. Overall it ensures your CRM hygiene is squeaky clean so it’s able to serve as a single source of truth.
Best for: Sales teams looking to improve their data’s usefulness and accuracy, which in turn improves prospecting.
Key features
Auto-update HubSpot with data enrichment and formatting
Account and lead scoring
Track job changes and hiring updates
Automate outbound messaging
Pricing
Try for free and then paid plans start at $134 per month for 24,000 credits. Plans scale up from there all the way to custom enterprise pricing.
3. Instantly

Instantly uses AI to automate and optimize email outreach by finding warm leads and scaling email campaigns. It integrates with HubSpot to sync contact details and track engagement automatically.
Best for: Outbound sales campaigns.
Key features
Use AI to build hyper-targeted contact lists
Email setup and unlimited inboxes
Enrich and personalize leads with AI prompts
B2B database with over 160 million contacts
Pricing
Plans range from $30 to $286 per month, with custom pricing available for enterprise plans.
4. Pocus
Pocus plugs into your HubSpot data and uses AI to find opportunities. Rather than manually looking for which accounts to focus on, this AI agent lets you know the best time to strike. All of that means ensuring more of your sales reps’ time is spent productively.
Best for: Revenue teams with a lot of data looking to improve efficiency.
Key features
Identify and prioritize prospects
Data Enrichment
Usage and web visits insights
Find warm outbound opportunities
Pricing
Must book a demo.
5. Zapier
Zapier connects your HubSpot data to thousands of other apps, allowing you to create automations without needing to know any code. That means using AI to take care of tedious tasks, freeing teams up to focus on what really converts.
Best for: Any team with tasks that would be better automated.
Key features
Integrates with many tools, not just HubSpot
7,000+ integrations
AI chatbots to answer questions
Build tables with your data
Pricing
Free plan includes 100 automations per month and paid plans start at $19.99 per month. Enterprise pricing is custom.
6. Vidyard
Vidyard helps sales teams create personalized video for prospects using AI at scale. When paired with HubSpot, you can add video messages to inbound campaign efforts and then track their efficacy.
Best for: Sales teams who want to leverage video content.
Key features
Video performance and engagement analytics
Automated personalization
Generate full videos with AI avatars
Automate next steps once your videos land
Pricing
Free to start and paid plans start at $59 per user per month with custom plans available.
7. Monday.com
Monday.com is a Work Operating System (Work OS) that helps teams run projects and optimize workflows. It integrates with HubSpot to align your whole organization on work involving customers and keep your processes in one place.
Best for: Teams needing project management with a HubSpot integration.
Key features
AI workflow automation
Intuitive project tracking
Create dashboards for any workflow, such as sales pipelines
At-scale email and tracking
Pricing
Free plan for two seats with paid plans starting at $9 per seat per month and ranging to custom enterprise plans.
8. Arrows
Replace “next steps” email chains with dedicated and centralized pages that track your meetings, onboarding, and communications. Both you and your prospect can all the info about your interactions in one place, integrated with HubSpot data.
Best for: Customer-facing teams working together to onboard new customers.
Key features
Collaborative pages for each customer
Analyzes HubSpot data using AI to optimize your sales pages
Create sales pages that reflect each customer’s branding
Guided onboarding progression
Pricing
A 7-day free trial, and then paid plans start at $500 per month.
9. Forwrd.ai
Quickly build AI models for your accounts to access lead scoring, churn prediction, and other analysis. Sync it with HubSpot to build upon your existing customer data.
Best for: Teams looking for AI-driven sales intelligence.
Key features
Data analysis and prediction
AI sales forecasting
Lead prioritization
Sync insights with your other processes
Pricing
Must book a demo.
10. Apollo AI
Apollo is an end-to-end sales platform. It takes your HubSpot data and enriches it, then helps grow your business with GTM tool integrations, email and call features, and AI to personalize and optimize.
Best for: Teams looking for a one-stop sales solution.
Key features
Email outreach automation and personalization
Contact data enrichment
AI lead scoring
AI call assistance
Pricing
Free plan available and paid plans start at $49 per user per month.
11. Outreach.io
Outreach.io is an all-in-one platform for sales and CS team members. Using your HubSpot data, it can help manage deals and customers from start to finish, on one platform.
Best for: Customer-facing teams looking for one comprehensive tool.
Key features
Sales forecasting
Conversational intelligence
Rep coaching
AI deal inspection
Pricing
Pricing by request.
12. Seventh Sense
Rather than just sending mass emails, Seventh Sense is an email marketing tool to optimize sends and analyze the results. Using HubSpot data, it determines the best time to reach out to your contacts.
Best for: Teams that want more efficient email campaigns.
Key features
AI email optimization
Automated engagement tracking
Detailed campaign insights
Email personalization
Pricing
Plans start at $80 per month.
13. Chili Piper
Chili Piper is a scheduling and chat tool that helps teams qualify and book meetings with prospects. It can automatically update HubSpot records, ensuring that meeting details are logged.
Best for: Sales teams that want to streamline appointment booking and improve conversion rates.
Key features
Lead qualification and routing
Meeting scheduling within HubSpot
Calendar integration
Contact form and phone call options
Pricing
There are two plans, Concierge and Handoff that start at $30 per user per month plus a platform fee.
14. HubSpot Breeze
Finally, HubSpot has its own built-in suite of AI solutions called Breeze. It’s an AI assistant designed to help with everything from tasks to automations to data enrichment.
Best for: Existing HubSpot users looking for built-in AI automation.
Key features
AI agents to automate tasks
Data enrichment with Breeze Intelligence
Breeze Copilot gen AI assistant
Buyer intent intelligence
Pricing
HubSpot has many plan options starting at $20 per month per seat.
Make HubSpot even more powerful with AI tools
No matter what you’re doing in HubSpot, there’s likely an AI tool that can enhance the process.
What’s true across all customer-facing teams is that your meeting with prospects and customers are your primary source of information that needs to get into HubSpot. That’s why Fellow is our top pick for AI tools that integrate with HubSpot. All teams can benefit from Fellow’s HubSpot automations that capture and organize meeting insights, ensuring that nothing falls through the cracks.
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