12 Best AI Marketing Tools for Speed and Automation in 2025
Lauren Strapagiel •
April 25, 2025 •
The best marketing teams don’t just work hard — they work smart. With the explosion of AI marketing tools, those who work in digital marketing can now automate repetitive tasks, analyze customer data at scale, and generate high-converting content faster than ever.
Whether you’re building landing pages, optimizing social media management, or streamlining email marketing campaigns, there’s an AI tool for that.
These 12 AI marketing apps and tools can help your team save time, stay organized, and get better results.
What makes a great AI marketing tool?
We curated the below list to cover a range of marketing tasks and activities, but also to only showcase the best of the best.
While there are many AI tools advertised as a marketer’s new best friend, there are some specific criteria worth looking for in marketing tools:
- Speed: The right features to automate tasks, such as the content creation process, and cut down on manual work.
- Smart integrations: Your AI tools should fit in seamlessly with your existing tech stack — from HubSpot and Notion to video conferencing and Slack.
- Ease of use: Marketers shouldn’t need to be data scientists to benefit from machine learning.
- ROI: Every minute saved = more time for strategy, creativity, and customer engagement.
The top 12 AI tools for marketers
Here’s a breakdown of 12 AI tools that are worth trying for marketing automation.
1. For team meetings and gathering customer feedback from external meetings: Fellow
Your marketing team’s meetings are foundational to the work you get done. Meetings are how you launch and discuss campaigns, where you brainstorm initiatives, how you work with other teams like Customer Success, and where blockers are solved.
That’s why an AI meeting assistant like Fellow is a critical AI tool for marketers. Fellow is able to auto-join meetings in Google Meet, Zoom, and Microsoft Teams to create meeting notes, including a summary, transcript, and recording. That’s especially helpful for anything from campaign kicksoffs, to projects check-ins, to one-on-ones. It takes the pressure off taking manual notes so you can fully engage knowing there will be an accurate and actionable record of every call.
For marketers, Fellow makes it easy to access recordings and summaries of customer-facing calls, to quickly gather customer insights and break down silos between marketing and other teams. Fellow also integrates with project management tools like Asana, ClickUp, and Jira to manage campaigns.
Finally, Fellow isn’t just useful for marketers — it’s built for enterprise use and every team can benefit from centralized and automated meeting notes and action items.
Best for:
Marketing teams and organizations that need accurate meeting records and cross-functional collaboration.
Key features:
- Record, summarize, and transcribe meetings
- 50+ integrations including Slack, HubSpot, Notion, Linear, and more
- Can create transcriptions in 90+ languages
- Central recap library that can be shared across teams
- Collaborative meeting agendas
- Pre-meeting briefs and post-meeting recaps
- Ask Fellow AI chatbot
- Create and share video clips
- Upload audio and video files for transcription and summarization
- Pause/resume recording at any time
- Redaction capabilities
- Automated AI action items and task assignment
- Enterprise-grade privacy and security
Pricing:
Free plan available and paid plans start at $7 per user per month. See Fellow’s full pricing details here.
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2. For copywriting: Jasper
Jasper is an AI writing assistant that assists in creating copy — from blog posts and product descriptions to ad copy and landing pages. Jasper helps marketing teams keep up with the demand for content while staying consistent with brand tone and messaging.
Best for:
Teams that need quick, scalable copywriting across multiple platforms.
Key features:
- Templates for blog posts, social media, ads, and emails
- Brand voice customization
- Chrome extension for in-line writing
- Campaign and doc organization features
Pricing:
Plans start at $39 per seat per month.
3. For content creation: Blaze.ai
Blaze.ai helps teams create content for landing pages, email campaigns, blog posts, and more in seconds. It does it all with the help of AI-powered tools that adapt to your brand voice and target audience.
Best for:
Marketing teams that need to generate high-converting assets quickly and consistently.
Key features:
- AI-generated content for ads, emails, and blogs
- Supports content optimization and keyword research
- Adjust tone to match your brand’s tone
- Create a brand style
Pricing:
Try for free, then paid plans start at $26 per month for solo creators and range up to $150 per month for agencies.
4. For SEO: Surfer
Surfer SEO helps you rank with AI-powered insights that guide you on structure, keywords, and optimization techniques for every piece of content. Lock in on your search engine strategy with the content editor or research keywords.
Best for:
Content marketers and SEO leads focused on organic traffic growth.
Key features:
- SERP analysis
- Keyword suggestions
- Content score metrics
- Integrations with Jasper and Google Docs
Pricing:
Plans start at $79 per month.
5. For CRM and automation: HubSpot AI
You may already be using HubSpot as your CRM, but don’t overlook its AI features. HubSpot is packed full of AI automations for everything from email marketing campaigns to customer journey mapping to social media. It also uses predictive analytics to improve conversion rates and lead scoring.
Best for:
Marketers who live in their CRM and want to put that data to work.
Key features:
- Smart content suggestions
- AI email personalization
- Campaign performance insights
- Full CRM integration
Pricing:
HubSpot’s Marketing Hub Professional plan starts at $800 per month.
6. For email personalization: Smartwriter
Cold emails are never easy, but Smartwriter uses AI to give you an edge. It uses AI algorithms and historical data to create personalized messages that improve reply rates and conversions.
Best for:
Marketers doing outreach or account-based campaigns.
Key features:
- Personalized copy for LinkedIn, email, and cold outreach
- Email writing at scale
- Sentiment analysis and interest tracking based on customer behavior
Pricing:
Plans start at $49 per month.
7. For social media scheduling: OneUp
Managing social media across different platforms can quickly eat up time. OneUp helps marketers automate repetitive tasks by scheduling and publishing social media posts across major social media platforms like Facebook, LinkedIn, Instagram, and X from a single dashboard. Its AI helps to write, refine, and repurpose content.
Best for:
Marketing teams looking for a hands-off way to manage social posting and content recycling.
Key features:
- Schedule posts across multiple platforms
- Automatically repost evergreen content
- Supports tagging, images, and videos
- Built-in data analytics to track campaign performance
- Canva integration for quick design updates
Pricing:
Free for seven days, then plans start at $18 per month.
8. For website personalization: Mutiny
Mutiny helps you personalize no-code landing pages and other web pages based on user behavior and other data. It’s especially effective for B2B marketers aiming to improve site conversions.
Best for:
Growth teams focused on increasing signups or demos.
Key features:
- Audience segmentation
- No-code personalization builder
- AI tools for copy suggestions
- Salesforce integration
Pricing:
Customer pricing after booking a demo.
9. For automation workflows: Zapier
Zapier is an all-in-one AI tool that lets you connect your favorite tools — like Slack, Fellow, HubSpot, and Google Docs — and automate repetitive tasks across them. Set up workflows (called “Zaps”) to trigger actions like sharing a new blog post or following up on leads without lifting a finger.
Best for:
Busy marketing teams that want to eliminate manual work and connect their tech stack.
Key features:
- 6,000+ app integrations
- Multi-step automation workflows
- AI-powered Zap suggestions
Pricing:
Free for basic use and paid plans start at $19.99 per month.
10. For emails: Lavender
Lavender is an email marketing machine. It acts as an AI writing assistant to write speedy and more effective emails It provides real-time scoring, tone suggestions, and formatting tips for clear communication.
Best for:
Marketers focused on outbound email campaigns.
Key features:
- Real-time writing suggestions
- Engagement score tracking
- Personalization and clarity guidance
- Works in Gmail and Outlook
Pricing:
There’s a basic free plan and paid plans start at $27 per month.
11. For internal docs and content planning: Notion AI
Notion AI takes your notes, brainstorms, and marketing strategy docs and makes them smarter. It helps you summarize, write, and organize marketing tasks and content ideas directly within your workspace.
Best for:
Marketing teams looking to manage their planning and documentation in one place.
Key features:
- AI-assisted content generation and summarization
- Competitive analysis and keyword research
- Helps align cross-functional content strategies
Pricing:
A free plan is available and paid plans start at $10 per user per month.
12. For social content repurposing: Lately
Lately helps your social media marketing by turning one long piece of content — like a YouTube video, podcast, or blog post — into dozens of social media posts. It uses natural language processing to match your brand’s tone and suggests content based on past performance.
Best for:
Social teams that need to post consistently without constantly creating from scratch.
Key features:
- Transforms existing content into snippets
- Learns your style with AI
- Useful for data-driven decisions around content
Pricing:
Plans start at $199 per month.
Start where your work happens: In meetings
If your meetings are messy, your marketing will be too. Start with Fellow for your meetings to organize campaigns, align cross-functional teams, and get everyone on track.
From content creation to marketing automation, the tools on this list can help your team scale faster, remove silos, and act on valuable AI-drive insights — but it all starts with clear communication. Don’t let undocumented meetings hold back your marketing efforts.
