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Content Marketing Performance Measurement Meeting Template

Measure the performance of your marketing efforts by reviewing these key content marketing metrics. Curated by Alina Petrova, Head of Marketing at Semrush.

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What’s inside this Content Marketing Performance Measurement Meeting Template:

1👤 User behaviour

Discuss changes in user behaviour and what actions can you take to improve these metrics.

  • Pageviews
  • Users
  • New and returning users
  • Average time on page
  • Bounce rate
  • Pages per session
  • Traffic sources

2 💡 Engagement

Compare how users engaged with your content this month vs. in previous months.

  • Shares
  • Mentions
  • Re-publications

3🎯 SEO outcome

How do this month’s organic traffic, backlink, and keyword numbers compare to the previous period?

  • Organic traffic
  • Dwell time
  • Backlinks
  • Keyword rankings

4💰 Revenue

What ROI is the company getting from our content?

  • Conversions
  • Cost per acquisition
  • New leads generated
  • Existing leads nurtured

5🔍 Extra factors

Optional: review how far website visitors scroll down your pages on average and the overall grade of your website quality.

  • Scroll depth
  • Authority

6💻 Content production metrics

Review these metrics to build a more efficient editorial plan.

  • Content creation time
  • Performance over time

7✅ Action items

What came out of this meeting? What are our next steps/key decisions?

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About the author

Alina Petrova

Speaker, blogger and Content Marketing expert with more than 5 years of experience in developing content strategy. Creator of the French Semrush Blog, one of the most popular corporate marketing blogs in France. Passionate about languages, modern art and new technologies.

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