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Blue Ocean 4 Actions Framework Template

Use this framework to help you assess whether you are spending money in the correct ways around your product to maximize user gain and minimize user pain.

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What’s inside Blue Ocean 4 Actions Framework Template:

  • Blue Ocean 4 Actions Template was created by W. Chan Kim and Renée Mauborgne. They are Professors of Strategy at INSEAD. The 4 Actions Template can help you assess whether you are spending money in the correct ways around your product to maximize user gain and minimize user pain. Essentially used to reconstruct buyer value elements in crafting a new value curve or strategic profile.

1 ❌ Step 1: Eliminate

Which factors that the industry has long competed on should be eliminated?

2 🔉 Step 2: Reduce

Which factors should be reduced well below the industry’s standard?

3 ✋ Step 3: Raise

Which factors should be raised well above the industry’s standard?

4🖼️ Step 4: Create

Which factors should be created that the industry has never offered?

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