Back to Template Gallery

Post-Event Debrief: Social Media Engagement Review Template

Evaluate social media usage during your event or conference and discuss opportunities for improvement for future events!

Template preview

Magnify Preview template

  • Pick a template

    Save time with a pre-built template complete with recommended talking points to get you started

  • Customize it

    In Fellow, customize headers, talking points, and more before using it in your next meeting

  • Bring it to life

    Use the template in real-time with your meeting attendees to collaborate on meeting notes

What’s inside Post-Event Debrief: Social Media Engagement Review:

1 👤 Audience

Start with sharing metrics.

  • How many people posted about the event?
  • How did the numbers and engagement levels change over time?

2 💬 User sentiment

When analyzing particular feelings in regards to your event’s social campaign, it helps to break it down into three areas:

  • Brand: What were the sentiments/levels of enthusiasm (or lack thereof) when discussing your brand?
  • Conference: What was the general sentiment when discussing the conference or event itself? Did users recommend the event, or indicate an intention to participate again the following year if it was a recurring event, for example?
  • Content: What was the sentiment when discussing specific event content including the agenda, speakers, breakout sessions, location, registration process and cost of the event?

3📣 Activity

Activity is an extension of both audience and sentiment yet takes measurement to another level.

  • Amplification: how did activity levels change, grow, decline, over time?
  • Applause: How many likes, loves, etc. did each post receive?
  • Conversation: How many total comments and replies did your posts or streams receive?
  • Registration: How many people actually registered to attend your conference, whether this year or next, due to those social media posts?

4💡 Insights

Two important audience insights for how we can better filter and meter our social media efforts.

  • Location: How localized in your event, vs how far are your messages reaching and who are they resonating with where?
  • KOA’s (Known On-site Attendees): Were there any noticeable trends throughout the social activity for known attendees of the event and webcast?

5✅ Post Event

Action items for after the live event and webcast replays have wrapped.

Get this free template

Template preview

About the author

Brent Turner

Brent Turner is the EVP of Strategy and Solutions at Opus Agency where he partners with strategy, marketing, and business development teams on driving their clients, their agency, and their 450 (and growing) global team members into what is next.

  • Brittany Forsyth
    Former Chief Talent Officer, Shopify

    Fellow has been a game changer for us. I love how lightweight and easy it is to use. It intuitively builds into my day-to-day rhythm, and the natural flow of Shopify, making it so much simpler to have valuable conversations.”

  • John Gleeson
    Head of Customer Success, KeepTruckin

    “I've never seen an app spread so quickly. Within a few weeks, there were hundreds of people using Fellow to follow up on the action items that inevitably come out of every meeting. It's been a game-changer for our team.”

  • Sabrina Leblanc
    Director of Sales, SurveyMonkey

    “Fellow has increased my productivity and has resulted in more collaborative 1:1s & team meetings. My team loves capturing their own agenda items. Getting prompted to add talking points is super handy when jumping from one meeting to the next.”

  • Liam Martin
    Co-founder, Time Doctor

    “Fellow has completely changed the way we manage meetings at Time Doctor. With 100+ people in 32 different countries, Fellow was one of the tools that took our remote meetings from confusion to clarity.

Run delightful meetings with Fellow

See why leaders in 100+ countries are using it today.

Try for free Request a demo
Already using Fellow? Log in

Wait! Before you go!

You might also be interested in these templates