What’s inside Post-Event Debrief: Social Media Engagement Review:

1 👤 Audience

Start with sharing metrics.

• How many people posted about the event?
• How did the numbers and engagement levels change over time?

2 💬 User sentiment

When analyzing particular feelings in regards to your event’s social campaign, it helps to break it down into three areas:

• Brand: What were the sentiments/levels of enthusiasm (or lack thereof) when discussing your brand?
• Conference: What was the general sentiment when discussing the conference or event itself? Did users recommend the event, or indicate an intention to participate again the following year if it was a recurring event, for example?
• Content: What was the sentiment when discussing specific event content including the agenda, speakers, breakout sessions, location, registration process and cost of the event?

3📣 Activity

Activity is an extension of both audience and sentiment yet takes measurement to another level.

• Amplification: how did activity levels change, grow, decline, over time?
• Applause: How many likes, loves, etc. did each post receive?
• Conversation: How many total comments and replies did your posts or streams receive?
• Registration: How many people actually registered to attend your conference, whether this year or next, due to those social media posts?

4💡 Insights

Two important audience insights for how we can better filter and meter our social media efforts.

• Location: How localized in your event, vs how far are your messages reaching and who are they resonating with where?
• KOA’s (Known On-site Attendees): Were there any noticeable trends throughout the social activity for known attendees of the event and webcast?

5✅ Post Event

Action items for after the live event and webcast replays have wrapped.