What’s inside Marketing Planning Meeting Template:
1 Step 1: Competitive analysis
Where are you compared to your competitors? Why are they superior to you? How can you outsmart your competitors?
2 Step 2: Target Audience Definition
Understand your target group. How they communicate? Where they communicate? What are their demographics?
3 Step 3: SWOT analysis
SWOT refers to the strengths, weaknesses, opportunities, and threats of the company.
4Step 4: Identify consumer insights
Consumer insights are generally defined as findings that reveal something about the target group. (Needs, attitudes, etc. towards the product/brand).
5 Step 5: Idea generation find trends and use them for yourself
Which social media trends should I use for my marketing plan? What practical role does artificial intelligence, Big Data, Gen Z, or nano-influencers play?
6 Step 6: Goal setting
Follow the SMART principle.
7 Step 7: Campaign planning and control
This is where the insights, trends, and marketing goals are implemented in a detailed communications project.