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Social Media Strategic Planning Meeting Template

Creating a strategic plan for social media can help ensure that a company is using their time and resources effectively all while following brand guidelines.

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What’s inside this Social Media Strategic Planning Meeting Template:


Review the company’s branding.

  • Mission Statement
  • Vision
  • Target Audience
  • Messaging
  • What are our strengths?
  • What are our weaknesses?

2 Competitive Analysis

Assess the strengths and weaknesses of current and potential competitors.

  • Define and list all competitors
  • How is your company different?
  • What is your competitive edge?
  • Any potential roadblocks?

3Goal Setting

Set goals for each respective channel.

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Other

4Plan Outline

Outline the plan for each channel. What will you do and how will you achieve the set goals?

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Other

5Action Items

What came out of this meeting? What are your next steps?


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