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SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis Template:

SWOT analysis is a widely used framework for strategic planning in which managers examine their company’s internal strengths and weaknesses as well as external opportunities and threats.

1 💪 Strengths

List things your organization does particularly well, or in a way that distinguishes you from your competitors.

• What do users like best about your product or process?
• What do you do better than competitors?
• What unique advantages does your organization have?

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2 👎 Weaknesses

Be honest! Reflect on what you could improve, and the practices you should avoid.

• What problems or complaints do you hear most from customers?
• What do you see as your biggest current obstacles?
• What advantages do your competitors have that your company does not yet have?

3 💡 Opportunities

Opportunities are openings or chances for something positive to happen, but you’ll need to claim them for yourself! Discuss any potential opportunities.

• How can you improve your customer service?
• What messaging resonates most with your users?
• Are there resources or tools you could further leverage to your advantage?

4🚩 Threats

Threats include anything that can negatively affect your business from the outside. List those threats here

• Specific or emerging competitors
• High staff turnover
• Market volatility