What’s inside Product Positioning Analysis Meeting Template:
- Your company’s prospects of success are influenced by your market, for better or worse. As a result, doing a product positioning exercise before starting to design products and plan strategies is a good idea.
1 👤 Define your customer
Who might be interested in your product or service?
2 🚩 Define the problem
What problem are you addressing for your customer? What impact does this issue have on your customers? What feelings might individuals have when confronted with the issue?
3 🛒 Define key market characteristics
What else do your consumers typically purchase from you? What method do they use to acquire it? What motivates them to change brands?
4📝 List the other companies in your market
Are these firms viable partners for you? Competitors? What do they do for a living? What has been their secret to success? How did they fail? What is the source of their greatest annoyance?
5🗣️ Design an elevator pitch
Your pitch should include information on your target audience, their problems, and how your product is well positioned to solve them.
6⬇️ Narrow down your competitors
List your competitors’ strengths and weaknesses in relation to your offering now that you have your pitch.