Post-Event Debrief: Social Media Engagement Review Template
Get this templateEvaluate social media usage during your event or conference and discuss opportunities for improvement for future events!
Preview template
What’s inside Post-Event Debrief: Social Media Engagement Review:
1 👤 Audience
Start with sharing metrics.
- How many people posted about the event?
- How did the numbers and engagement levels change over time?
2 💬 User sentiment
When analyzing particular feelings in regards to your event’s social campaign, it helps to break it down into three areas:
- Brand: What were the sentiments/levels of enthusiasm (or lack thereof) when discussing your brand?
- Conference: What was the general sentiment when discussing the conference or event itself? Did users recommend the event, or indicate an intention to participate again the following year if it was a recurring event, for example?
- Content: What was the sentiment when discussing specific event content including the agenda, speakers, breakout sessions, location, registration process and cost of the event?
3📣 Activity
Activity is an extension of both audience and sentiment yet takes measurement to another level.
- Amplification: how did activity levels change, grow, decline, over time?
- Applause: How many likes, loves, etc. did each post receive?
- Conversation: How many total comments and replies did your posts or streams receive?
- Registration: How many people actually registered to attend your conference, whether this year or next, due to those social media posts?
4💡 Insights
Two important audience insights for how we can better filter and meter our social media efforts.
- Location: How localized in your event, vs how far are your messages reaching and who are they resonating with where?
- KOA’s (Known On-site Attendees): Were there any noticeable trends throughout the social activity for known attendees of the event and webcast?
5✅ Post Event
Action items for after the live event and webcast replays have wrapped.