🥳 Supermanagers episode 100 featuring David Sacks is now LIVE! 🔥

X
Back to Template Gallery

VP of Marketing Interview Template

Use this interview template to hire a VP of Marketing that has a wide range of knowledge from product marketing to brand marketing to customer marketing.

Template preview

Magnify Preview template

  • Pick a template

    Save time with a pre-built template complete with recommended talking points to get you started

  • Customize it

    In Fellow, customize headers, talking points, and more before using it in your next meeting

  • Bring it to life

    Use the template in real-time with your meeting attendees to collaborate on meeting notes

What’s inside this VP of Marketing Interview Template:

1⭐️ Priorities

To help your candidates here though, make sure you’ve shared enough data on how your funnel works today.

  • What are the top 3 things you think we should upgrade in marketing?

2🎯 Previous commits

This is a great catch-all to see if you really have someone that can do demand gen.

  • What “commit” did you hold in your last roles?  How much of it did you meet?

3🤝 Collaboration

Were they close to the VP of sales?  What issues and bumps did they have together? How do they think sales and marketing should work together?

  • How have you worked with the sales team in the past?

4💰 Budget

Make sure the candidate knows your ARR today and your ARR goal 12 months from now.

  • What should our marketing budget be?

5👥 Marketing team

Many candidates will need just need too large of a team.  Better to find out upfront.

  • How big a team do we need?

6💪 Close rates

Do they do the right types of product marketing for your stage?  Marketing isn’t just getting folks into the funnel.  It’s also increasing close rates. 

  • What have you done to increase win rates?

7💡 Ideas

If you sell to customers Small, Medium, and Large, ask them how they’d split up their limited time and budget into each segment. 

  • What should we do to market to each of our top segments? 

8💻 Agencies

Great agencies are terrific leverage for a great VP of Marketing — without having to make full-time hires.

  • What agencies would you bring in to help us? 

9📣 Brand awareness? 

Most VPs of Marketing you hire before $5m-$10m ARR likely shouldn’t put this #1. 

  • How much should we focus on building up brand and product awareness? 

10🚀 Customer marketing

This is a great opportunity to chat about strategy and best practices and where to grow and improve.

  • What sort of customer marketing should we do?
Get this free template

Template preview

About the author

Fellow.app

Fellow is the meeting productivity and team management software where teams gather to build collaborative agendas, record decisions, and keep each other accountable.

  • Brittany Forsyth
    Former Chief Talent Officer, Shopify

    Fellow has been a game changer for us. I love how lightweight and easy it is to use. It intuitively builds into my day-to-day rhythm, and the natural flow of Shopify, making it so much simpler to have valuable conversations.”

  • John Gleeson
    Head of Customer Success, KeepTruckin

    “I've never seen an app spread so quickly. Within a few weeks, there were hundreds of people using Fellow to follow up on the action items that inevitably come out of every meeting. It's been a game-changer for our team.”

  • Sabrina Leblanc
    Director of Sales, SurveyMonkey

    “Fellow has increased my productivity and has resulted in more collaborative 1:1s & team meetings. My team loves capturing their own agenda items. Getting prompted to add talking points is super handy when jumping from one meeting to the next.”

  • Liam Martin
    Co-founder, Time Doctor

    “Fellow has completely changed the way we manage meetings at Time Doctor. With 100+ people in 32 different countries, Fellow was one of the tools that took our remote meetings from confusion to clarity.

Run delightful meetings with Fellow

See why leaders in 100+ countries are using it today.

Try for free Request a demo
Already using Fellow? Log in

Wait! Before you go!

You might also be interested in these templates