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Ansoff Matrix Template

Use this Ansoff Matrix, also called the Product/Market Expansion Grid, to analyze and plan your companies growth strategies.

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What’s inside Ansoff MatrixTemplate:

  • The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth.

1 🚀 Market penetration

A low-risk option, market penetration focuses on boosting sales of your product in your existing market.

2 🔨 Product development

A bit more risky, product develoment means introducing a new product into your existing market.

3 🛒 Market development

Even riskier, you’re now launching an existing product in a new market. This means making your product as unique as possible to stand out amongst competitors.

4🦄 Diversification

Riskiest option, you’re now introducing a new product into a new market.

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