What’s inside Disney’s Creative Strategy Meeting Template:
Do like Walt Disney did, and take your team into three separate rooms for each phase of the strategy. Changing rooms allowed the brainstormers to shift their perspectives physically and mentally. E.g. If team members are in The Realist room, make sure there is no time for dreaming…
1 💭 1. The Dreamer
Also known as the brainstorming session, as a dreamer you will be creating with no critiquing.
The Dreamers can go wild without limitations or restrictions to come up with the most amazing product or the ideal solution to a problem.
2 ❗ 2. The Realist
After dreaming (brainstorming), the team moves in the role of the Realist.
In this space, the team takes the best ideas from the dreaming session and adjusts them to be more realistic (shaping).
3 🔍 3. The Critic
Once a realistic (shaping) plan has been designed, it’s time for the Critic (feedback) to emerge.
In this role, the team analyzes and picks apart the idea and plan. Risks and obstacles are identified in this phase.
4👈 4. Return
When the Critic is finished, feel free to return to the Realisit for another round of shaping before coming back for feedback.