What’s inside this Growth Marketing Interview Meeting Template:

1➡️ Fact-based questions

Ask the interviewee to answer the following fact-based questions.

• Can you share a brief version of your professional journey?
• What kind of growth have you driven for other companies?

2➡️ Behavioural questions

Ask the interviewee to answer the following behavioural questions.

• Can you share an example of a goal you’ve set and how you reached it?
• Can you share a time when you worked effectively under pressure?
• Can you describe a time when you had to solve a problem with very little guidance?

3➡️ Situational questions

Ask the interviewee to answer the following situational questions.

• What would you do to optimize our funnel?
• How would you leverage YouTube in order to reach our target audience?
• Can you describe your presence on social networks?

4➡️ Experience and competence

Ask the interviewee to answer the following experience and competence questions.

• What has been your biggest growth win to date?
• Can you share details about your most compelling PPC campaign?
• What do you do to understand the behaviour of your target customers?
• How do you prioritize your experiments?
• Can you draw and explain company X’s marketing funnel?
• How would you rate these ranking factors in Google?
• What are the three metrics that matter most to your favourite site’s success?

5➡️ Creativity questions

Ask the interviewee to answer the following creative instinct questions.

• How would you acquire more users?
• How would you increase engagement?

6➡️ Analytical capabilities questions

Ask the interviewee to answer the following analytical capability questions.

• How would you conduct A/B tests?
• How would you evaluate the results?
• How would you choose a course of action?

7➡️ Growth mindset questions

Ask the interviewee to answer the following growth mindset questions.

• Can you share a time you failed and your learnings?
• Can you discuss a setback you have overcome in the last 12 months?

8➡️ Curiosity questions

Ask the interviewee to answer the following curiosity questions.

• What is an example of a new marketing strategy or tactic that you are excited about?
• Whose marketing strategy do you find particularly innovative or creative?
• What are you learning now and why?
• What sources of information do you use to find inspiration for your growth marketing activities?

8➡️ Grit questions

Ask the interviewee to answer the following grit questions.

• Can you describe a time you relentlessly pursued something that you really wanted?
• Can you describe a stressful situation you were faced with and how you overcame it?
• Can you share an example of a goal that you have recently set and how are you progressing?

8➡️ Values

Ask the interviewee to answer the following value questions.

• Can you share a time you faced an ethical dilemma at work?
• Can you describe a situation where you made a mistake?
• Can you share which parts of this job do you think will be easy, and which ones will be hard?
• Can you tell me about a time when your work held little or no interest for you?