Disney Creative Strategy Template

What’s inside Disney’s Creative Strategy Meeting Template:

1 💭 The Dreamer

Build a pool of creative ideas (no restrictions or criticism!). Determining the viable creative concepts comes later as a result of the second and third thinking styles.

• What problem do we want to solve?
• What are all the different solutions we can think of?

2 💡 The Realist

Now, let’s think in a more logical planning style. How can we apply these ideas in reality?

• What would be the action plans to apply these ideas?
• What would the timeline look like?

3 🔍 The Critic

In this section of the meeting, the team provides a constructive critique for the ideas in order to find the weak points and solve them in the final solution.

• What could go wrong with these ideas?
• What are some potential challenges or risks?

4✅ Action Items

Document key decisions and next steps.